Yvonne DiVita on Blogging 101
I attended a workshop last night sponsored by the Greater Rochester Chapter of the National Association of Business Women. Noted blogger and social media marketer Yvonne DiVita and tech guru / recovering lawyer Tom Collins were the presenters.
There were about 16 attending, all but two women as you might expect from the sponsoring group. The presentation went over the two hours because there was so much information to be gleaned. The purpose of the workshop was to explore the basics of blogging for business. DiVita and Collins were especially gracious in answering questions.
Here’s what I found most important to me:
Reasons to Blog
- To build brand awareness
- To build traffic
- To become a thought leader / authority in your field
- To build community
- To build word of mouth
3 Questions to Ask Before Blogging
- What do you want to accomplish?
- Who will I connect to?
- How will I manage interactions, i.e. comments?
How to Run a Blog Effectively
- Strive for every post to contain three links out and an image.
- Spend time commenting on other blogs and on non-blogs.
- Manage time by establishing an editorial calendar.
3 Mistakes Bloggers Make
- They fail up update at least weekly.
- They fail to understand their niche.
- They fail to understand that blogging is a conversation, not a newsletter.
I highly recommend you consider Yvonne DiVita if you have an interest in learning how to blog for your business or if you want to learn how to market to women online. Her website is Lip-Sticking. Her twitter id is @y2vonne .
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Chuck, thanks for such a stellar review of our blogging 101 presentation. You did catch the flavor of the event very well. As you saw last night, there is a LOT to learn, and Tom and I love to share our knowledge.
We are preparing a full-day workshop to be able to go into more training, including helping folks actually build a blog of their own…during the day. And then, a few weeks of technical support until they get soldily comfortable with it.
You already have a great blog. I applaud you for your great work. Glad to have met you and… stay in touch.