America's North Shore Journal

Here are a few arti­cles I have recently pub­lished about blog­ging for busi­nesses and for individuals.

• An intro­duc­tion to blogs
  

  I wrote my first blog post on a stone tablet using a crude chisel many years ago. It sounds good, doesn't it? But blog­ging, one of the biggest buzz words on the Inter­net, is just a few year old.

  Blog is short for "web log". The first peo­ple to blog cre­ated a per­sonal diary on the Inter­net. Today, about a decade later, nearly all the blogs in exis­tence are still just a per­sonal diary on the Internet.

• Com­pany blogs and their value for pub­lic rela­tions
  

  A com­pany blog brings a great deal of value to a business's pub­lic rela­tions efforts.A com­pany blog is about infor­ma­tion. Blog­ging will allow a busi­ness to place impor­tant and nec­es­sary infor­ma­tion in a place that is eas­ily acces­si­ble and avail­able 24/7. Com­pa­nies blog about com­mon prod­uct ques­tions, upcom­ing prod­uct improve­ments, recent changes in the indus­try, employee pro­mo­tions and awards and other infor­ma­tion which may be of inter­est to the com­mu­nity of peo­ple that sur­rounds the business.

• The best rea­sons to con­tinue writ­ing on your blog
  

  One of the most quoted phrases on blogs applies to writ­ing on your blog; "Life hap­pens." Any­one who writes reaches a point when it becomes dif­fi­cult to con­tinue. It might be the dreaded "writer's block." It could be the writer's chang­ing interests.

  Every­one who writes a blog does so for a com­plex set of rea­sons. Life hap­pens, things change, yet the blog remains. What are the best rea­sons for con­tin­u­ing to write on your blog?