America's North Shore Journal

I attended a workshop last night sponsored by the Greater Rochester Chapter of the National Association of Business Women. Noted blogger and social media marketer Yvonne DiVita and tech guru / recovering lawyer Tom Collins were the presenters. There were about 16 attending, all but two women as you might expect from the sponsoring group. The presentation went over the two hours because there was so much information to be gleaned. The purpose of the workshop was to explore the basics of blogging for business. DiVita and Collins were especially gracious in answering questions. Here’s what I found most important to me: Reasons to Blog To build brand awareness To build traffic To become a thought leader / authority in your field To build community To build word of mouth 3 Questions to Ask Before Blogging What do you want … Read entire article »