America's North Shore Journal

This is what the Word of Mouth Marketing Association says: Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. George Silverman says: Marketing is not something you do to customers; it’s a service you do for customers, the service of making the right decisions easy. Word of Mouth Marketing is a number of things. It’s the customer reviews on Amazon. It’s me writing about my new web browser, Flock. Sometimes it’s the spam in your e-mail Inbox. I was tweeting back and forth last evening with someone about the value of … Read entire article »