The lovely wife called my attention to a commercial she saw on television for the Verizon Yellow Pages. It is a promotion called “The Super Guarantee“. Here is the FAQ.

Limited SuperGuarantee. Subject to these Terms and Conditions, the SuperGuarantee Program (“Program”) offers eligible SuperGuarantee Program Members (as defined below) who meet all the criteria described in these terms and conditions our services to attempt to resolve a dispute with a SuperGuarantee Service Provider (as defined below) with whom the Member has a written contractual relationship and who does not provide the service contracted for in the manner described in the written contract, or at least in a commercially reasonable manner, and, if resolution cannot be reached, the ability to obtain up to a $500 payment from us. The Program is void where prohibited or restricted by law. [snip]

Terms and conditions

Super Guarantee Commercial Video

This is quite a clever idea, and should prove attractive to both consumers and advertisers. Most businesses do their very best to begin with, and their participation in this program will not change their business practices. Program participation will, however, bring them the cachet that belonging to the Better Business Bureau used to.

The terms and conditions are not hugely beneficial to the consumer. This program will, in the event there is no resolution to a problem, pay the consumer $500, on top of any civil judgment. The consumer still has legal recourse in the civil courts against the business involved.

The commercial is very well done. Based on my lovely wife’s reaction, it should generate a great deal of interest, surprise and amazement for the Verizon Yellow Pages and Idearc Media, the company that publishes the Verizon Yellow Pages and home to Superpages.com.