Facing the prospect of recalling all of its SlimÂ·FastÂ® liquid diet products, the Unilever Company has responded with the roll out of a new product, repackaging the recalled materials as SlimÂ·FasterÂ®. By turning a weakness into a strength, Unilever builds its brand even stronger and opens an entirely new market for its product.
Bacterial contamination of the canned diet liquid can cause a rapid onset of nausea and diarrhea, in as little as thirty minutes from ingestion.
SlimÂ·FasterÂ® is the diet product for people on the go. Not only does the product provide a nutritious and filling meal for the weight conscious consumer, the rapid onset of diarrhea ensures that little dieting time will be lost by the consumer.
Director of Research Diarree Erbrechen Ph.D. points out that many modern consumers complain that dieting takes too long. Using the new SlimÂ·FasterÂ® may cut days off the time required to see significant weight loss. The inadvertent addition of Bacillus cereus to the canned liquid diet product by a third shift foreman named Al represents a discovery similar to the discovery of penicillin or vulcanizing rubber.
Dr. Erbrechen also noted that an FDA application has been filed to approve SlimÂ·FasterÂ® in the treatment of bulimia.