America's North Shore Journal

Facing the prospect of recalling all of its Slim·Fast® liquid diet products, the Unilever Company has responded with the roll out of a new product, repackaging the recalled materials as Slim·Faster®. By turning a weakness into a strength, Unilever builds its brand even stronger and opens an entirely new market for its product. Bacterial contamination of the canned diet liquid can cause a rapid onset of nausea and diarrhea, in as little as thirty minutes from ingestion. Slim·Faster® is the diet product for people on the go. Not only does the product provide a nutritious and filling meal for the weight conscious consumer, the rapid onset of diarrhea ensures that little dieting time will be lost by the consumer. Director of Research Diarree Erbrechen Ph.D. points out that many modern consumers complain that … Read entire article »