Articles Comments

America's North Shore Journal » Entries tagged with "IRS"

IRS Increases Mileage Rates through 12-31-2008

June 23rd, 2008 | Comments Off

The Internal Revenue Service today announced an increase in the optional standard mileage rates for the final six months of 2008. Taxpayers may use the optional standard rates to calculate the deductible costs of operating an automobile for business, charitable, medical or moving purposes. The rate will increase to 58.5 cents a mile for all business miles driven from July 1, 2008, through Dec. 31, 2008. This is an increase of eight (8) cents from the 50.5 cent rate in effect for the first six months of 2008, as set forth in Rev. Proc. 2007-70. In recognition of recent gasoline price increases, the IRS made this special adjustment for the final months of 2008. The IRS normally updates the mileage rates once a year in the fall for the next calendar year. “Rising … Read entire article »

Filed under: Government, Taxation

Word of Mouth Marketing

June 23rd, 2008 | Comments Off

This is what the Word of Mouth Marketing Association says: Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. George Silverman says: Marketing is not something you do to customers; it’s a service you do for customers, the service of making the right decisions easy. Word of Mouth Marketing is a number of things. It’s the customer reviews on Amazon. It’s me writing about my new web browser, Flock. Sometimes it’s the spam in your e-mail Inbox. I was tweeting back and forth last evening with someone about the value of … Read entire article »

Filed under: Analysis, Original writing, Tech