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America's North Shore Journal » Entries tagged with "FASB"

Mark to Market Changed for Now

October 1st, 2008 | Comments Off

One of the accounting rules that has created this “crisis” is called mark to market. What that means is that securities are to be valued at the price they could be sold for at market. It allows a company to recognize that its investments have appreciated, or sadly, depreciated in value. The credit market got tied up when major players refused to buy at prices they viewed as too low. If you cannot sell a security, it has zero value. Suddenly, banks and other institutions held massive amounts of mortgage securities with no apparent value. As has been demonstrated here, they do have a value, but the refusal to buy and sell at those values shut the credit market down. Companies went bankrupt due to their losses in securities marked to market. The SEC … Read entire article »

Filed under: American Economy, Commentary, Original writing

Word of Mouth Marketing

June 23rd, 2008 | Comments Off

This is what the Word of Mouth Marketing Association says: Word of mouth marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! But the word of mouth marketing industry is incredibly fast-paced and fluid with important new practices, debates, and trends continually emerging. George Silverman says: Marketing is not something you do to customers; it’s a service you do for customers, the service of making the right decisions easy. Word of Mouth Marketing is a number of things. It’s the customer reviews on Amazon. It’s me writing about my new web browser, Flock. Sometimes it’s the spam in your e-mail Inbox. I was tweeting back and forth last evening with someone about the value of … Read entire article »

Filed under: Analysis, Original writing, Tech