Articles Comments

America's North Shore Journal » Entries tagged with "business blogging"

The Value of Blogging For People and Businesses

April 5th, 2009 | Comments Off

Here are a few articles I have recently published about blogging for businesses and for individuals. An introduction to blogs I wrote my first blog post on a stone tablet using a crude chisel many years ago. It sounds good, doesn’t it? But blogging, one of the biggest buzz words on the Internet, is just a few year old. Blog is short for “web log”. The first people to blog created a personal diary on the Internet. Today, about a decade later, nearly all the blogs in existence are still just a personal diary on the Internet. Company blogs and their value for public relations A company blog brings a great deal of value to a business’s public relations efforts.A company blog is about information. Blogging will allow a business to place important and necessary … Read entire article »

Filed under: Analysis, Blogging, Commentary, Original writing

Yvonne DiVita on Blogging 101

July 11th, 2008 | 1 Comment

I attended a workshop last night sponsored by the Greater Rochester Chapter of the National Association of Business Women. Noted blogger and social media marketer Yvonne DiVita and tech guru / recovering lawyer Tom Collins were the presenters. There were about 16 attending, all but two women as you might expect from the sponsoring group. The presentation went over the two hours because there was so much information to be gleaned. The purpose of the workshop was to explore the basics of blogging for business. DiVita and Collins were especially gracious in answering questions. Here’s what I found most important to me: Reasons to Blog To build brand awareness To build traffic To become a thought leader / authority in your field To build community To build word of mouth 3 Questions to Ask Before Blogging What do you want … Read entire article »

Filed under: Tech