America's North Shore Journal

The Art of Changing Hearts, Minds, and Actions Guy Kawasaki is among the foremost experts on using social media such as Twitter and Facebook to monetize your business. I was offered the chance to read and review his latest book, Enchantment, and was sent a hardcopy by his people so that I could. The notion of enchantment as a sales and marketing tool is, well, enchanting. It calls to mind bespelling the other person. That is not what Kawasaki means by his use of the word. He believes that there is an emotion created by a positive and imaginative interaction between two people. That is enchantment. It is that moment when both share the joy and enthusiasm of a common goal. It calls to the curious. It inspires the dreamer. It creates a … Read entire article »