America's North Shore Journal

Supporting the Ninth Amendment

Reviews

My reviews of various entertainment

Enchantment by Guy Kawasaki

Guy Kawasaki is among the foremost experts on using social media such as Twitter and Facebook to monetize your business. I was offered the chance to read and review his latest book, Enchantment, and was sent a hardcopy by his people so that I could.

The notion of enchantment as a sales and marketing tool is, well, enchanting. It calls to mind bespelling the other person. That is not what Kawasaki means by his use of the word.

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